What good is a website if people cannot find you?
One of the most important things for a website is to be listed in all the major search engines and to have an extensive marketing plan. Websites usually lack severely in this area.
Software Technologies can help by providing a comprehensive website optimization for search engines and a solid website marketing plan.
Some of the main website tweaks include:
- Creating a sitemap for your website (beneficial both for the website visitor and for making it easier for search engines to index your site.
- Creating an xml sitemap and submitting it to Google, Yahoo, Open Search Directory and other search engine directories (ensuring that your website will get listed on the most important search engines on the planet and also dramatically reducing this process’s timeframe.
- Setting the alternative text for every image or object on your website (another thing that will improve your search engine raking).
- Ensuring that your site is as clean and standard compliant as possible (using text as much as possible to describe your company and your products, checking all the links, making sure there are no items on your page that may “upset” the search engines (ex. hidden text, illegal meta tags, etc.
Some of the main marketing avenues:
- Website linking campaign (getting as many websites to link to you as possible, this being the major factor in search engine rankings).
- Publishing your website’s link in as many ways as possible (online forums, groups, etc. – the number of visitors also being a factor in search engine rankings).
- Commercial marketing strategies. Even though these marketing avenues incur a cost, they can be a very efficient way in getting the right kind of people to your website. A very good example of a commercial marketing strategy is becoming a sponsored link with various search engines, thus ensuring that your website will be listed in the forefront for various user searches.
| Pricing: |
| Website Marketing is done on a per quote basis. |
| Please visit out contact page and tell us your marketing needs. |
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